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About Jimusho – Jimusho


Teaching the application of humor to address everyday problems.

Smart. Talented. Dedicated. Jim-Bob Williams knows a lot of people like that. But he also knows that intelligence, talent, and hard work aren’t always enough to succeed. A funny thing about Jim-Bob: At an early age, he learned that humor makes everything better.

Jim-Bob has been through the stress and pressure of corporate change, compliance audits, negotiations with regulatory agencies, and personal tragedy. Now, he wants to show you how to use humor to make your business or organization more successful. He’d like to get paid for that, but don’t hold that against him.

“Humor can get in under the door, while seriousness is still fumbling at the handle.” (G. K. Chesterton).

The modern workplace can be miserable. Humor lowers tension, promotes cooperation, and makes any environment better. Everyone needs a laugh at some point in their work. As a manager, engineer, and regulatory specialist for Union Carbide and Dow, Jim-Bob learned that well-planned, thoughtful, and encouraging humor is the key.

Humor, when used strategically and tactfully, can greatly improve marketing effectiveness. For example – Once, consumers bought insurance based on the security a company offered (“You’re in Good Hands” or “Get a Piece of the Rock”). Now, the consumers call insurance companies based on whether they like the geckos, emus, or cavemen. Humor gets people’s attention.

In 2019, Jim-Bob developed and led a workshop for regional Starbucks managers (“Whose Coffee Line Is This Anyway?”) on the application of Improv Principles to Customer Service. He is also designing an improv class for at-risk youth through Arts in Action WV (January 2020).

You may have seen Jim-Bob in action through the Improv group The Mighty Schmucks, dinner theatre shows with Murder and Merriment, or as a Standardized Patient for local medical schools (personal best: 3 heart attacks in a day).  You may have seen him get beaten on “Jeopardy!”, losing to a guy who had won over $2 million.

Jim-Bob Williams is secretary of the Association for Applied and Therapeutic Humor (www.aath.org). He is in the process of becoming a Certified Humor Professional (CHP), and serves on the AATH Research Council (the Illuminutty). His comedy style is clean and observational, stating, “Let’s laugh at the circumstances, not other people. Let’s build community, not denigrate others.”

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